BLUR – THE MAGIC WHIP
Kemp London was commissioned to produce neon signage for the latest Blur album cover The Magic Whip. We worked closely with designers to bring its sugar-bright, Britpop iconography to larger-than-life glory.
The neon was photographed to create the album cover but was also made to be transportable, and has accompanied the band onstage as a stunning backdrop for numerous concerts.
This being the band’s first album release since 1999, we understood the importance of making a strong visual impact, and, to this end, the neon was a huge success.