It provided all sorts of photography possibilities, from the clean reflection of the words on the mirrored floor to the dramatic blur effect illustrated in the photos above. The effect was modern, eye-catching and colour-drenched, with strokes of the galactic and futuristic.
The same lettering was used at the Jimmy Choo Fever Launch for Polar Black in London’s Mayfair. Nothing says ‘party’ like outrageously pink neon.
Browse our Prop Hire section for examples of the one-off pieces we have provided for other photo shoots.