NIKE REACT CAMPAIGN
If you want them to listen, spell it out in neon. Kemp London has worked with Nike on several briefs over the years; the latest is the Nike Epic React campaign. We produced bespoke angled neon letters spelling out an emphatic ‘Go’.
This formed the backdrop to a star-studded line-up of brand ambassadors who were photographed mid-motion, specifically Olympic athletes Mayer Kevin and Dina Asher-Smith, rappers Eunique and Kontra K and DJ/producer Peggy Gou.
Neon is right at home on a photo shoot, and the Nike Epic React shoot is a dynamic example. Highly versatile, neon can add a pop of colour or a wash of ambience, and effects such as blurring can bring a punchy aesthetic you don’t get from anything else.