When British label EMI Records got in touch to request new neon branding for its HQ, we utilised the latest neon-effect tech, NeonPlus LED, to produce this eye-catching, colour-changing feature piece. We installed it on the wall of the reception at Four Pancras Square,
where it welcomes artists and industry execs into the building each morning.
The logo is made with acrylic (rather than glass, like traditional neon) and cycles constantly through red, green and blue light.
This is the second time Kemp London has produced neon branding for EMI Records. On both occasions they’ve opted for NeonPlus.
On top of the benefits of its digital capabilities, NeonPlus is environmentally friendly, low voltage and durable. You can see the original Virgin EMI Records piece here.