FIAT
Working closely alongside Fiat’s creative team, Kemp London set alight the Fiat 500 Campaign with an audacious, scene stealing neon backdrop.
This was a grand-scale and exciting project which resulted in a uniquely memorable set of images. These were subsequently rolled out as part of a national advertising campaign.
The multi-coloured neon captures the thrill of driving while also alluding to the progressive ultra-modernity of Fiat’s technology.