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  • About Us
    • KEMP London
    • Our History
    • KEMP Hadleigh
    • Meet Steve Earle
  • What we do
    • Neon Signs & Illuminated Art
    • FILM AND TELEVISION
    • Set Design & Events
    • Interiors, Retail and hospitality
    • Neon Effect LED
    • Corporate & Architectural
    • Music Industry Neon
    • PROP HIRE
  • Prop Hire
  • News
  • Clients
  • Contact
    • Find Us
    • Get a Quote
    • JOIN OUR TEAM

J W ANDERSON

If you head to the Soho corner where Brewer Street intersects with Wardour Street, you’ll see some of Kemp London’s latest neon handiwork. On this spot stands British fashion designer JW Anderson’s flagship store, sprawled across two units. Ahead of its opening in March 2020,

Kemp London was commissioned to produce neon signage for the store front, according to the designs of 6a Architects. The sign’s background combines flat aluminium with silver anodised fluted aluminium. Red acrylic serif-style letters overlaid with clear red neon spell out ‘JW Anderson’.

On the store’s other side, the brand’s signature anchor iconography is repeated in cut-to-shape blue acrylic overlaid with clear blue neon. The result is a beacon of primary colours, announcing the designer’s new Soho home.

The aluminium fluting nods to the Italian cafes that have historically made up a big part of Soho, while the searing neon pays homage to the area’s famous nightlife.

For more examples of how we’ve transformed store facades for all types of brands, see our neon signs and illuminated art.

KEMP LONDON

© 2016 Kemp London

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Photography & Creative Direction: Kofi Paintsil

Design & Build: Sarah Ferrari