JIMMY CHOO – I WANT CHOO CRUISE COLLECTION

Jimmy Choo was after a modern, show-stopping aesthetic for their latest campaign. Kemp London obliged with custom-made neon lettering in eye-popping pink, spelling out the slogan, ‘I WANT CHOO’.

This formed the backdrop of the photo shoot for their Cruise collection ad, showcasing the season’s shoes and accessories.

Neon can be very rewarding to photograph. Effects such as the blur of colour in the photo above give a dynamic aspect and eschew the two-dimensional.