KFC – NASHVILLE HOT
KFC
When KFC rolled out their new Nashville Hot (fiery chicken coated in spicy cayenne and smoked paprika) they needed that extra something to set their TV ad alight.
The ruby red neon lighting that Kemp London provided imbues the scenes with soulful reds and blues as the Colonel’s voice asks, “Can you handle the heat?”
The advert ends with a shot of neon lettering spelling out ‘Nashville Hot’ in eye-wateringly hot red.