Men’s Health magazine, one of the top lifestyle magazines for men, also has one of the most widely recognisable logos in the industry.
When the editorial department of Men’s Health decided they wanted to commission a large-scale version of their bold red logo to be used in feature articles, they came to Kemp London.
We recreated the logo in ruby red neon housed in a clear acrylic case, taking care to perfectly translate the preexisting style and format across to this new medium. The end result was a triumph: a promotional piece that looked like it had jumped right off a Men’s Health magazine cover.
The logo by Kemp London has been used as part of various shoots as a luminous way of reinforcing the Men’s Health brand and adding a flashy edge to their marketing style.