M&M’s

Kemp London collaborated with design company Parallel to create M&M’s World’s new shop front, which is now an iconic feature of Leicester Square and a buzzing tourist attraction, its vibrant neon making it a landmark in its own right.

Neon signage and hand-crafted metal fabrication come together to project the personalities of each of the M&M characters while lighting up the store. We produced signatures for each individual M&M in coloured, curved neon script, crafted to fit the curvature of their metal boxes.

M&M World’s brilliant luminescence turns heads, even as it competes for attention among the Square’s myriad other attractions.