PAUL SMITH SPRING SUMMER CAMPAIGN
Paul Smith’s Spring/Summer ’18 lookbook is all beach breezes and aquatic intrigue. You’ll find Hawaiian graphics and fish-themed embellishments in tones that slide through pastels to midnight blues.
The fashion giant commissioned Kemp London to create neon artworks for their campaign. The result is this deep-sea-blue, neon tuna fish and lettering.
The fish’s sharp-tipped dorsal fins, crescent moon tail and separate gills are a great example of the versatility of neon, which can be shaped into curves and tight peaks for a detailed, accurate effect.