PLEASURE PRINCIPLE
Pleasure Principle, a Cornwall-based music festival, approached Kemp London to create a neon version of their logo. Their intention was to hang the logo at their own events – perfect for on-theme branding.
Kemp London interpreted their design into white neon script, mounted to a sleek, contoured backing that the Pleasure Principle team could hang up just about anywhere they went.
The Pleasure Principle neon sign has since surfaced around the UK at numerous nights out and at the festival of the same name, sealing in the brand’s groovy aesthetic.