SWEATY BETTY – ‘THE ART OF GIVING’
This freestanding, custom-made neon piece was commissioned by DHM Studio for a Sweaty Betty photoshoot. We produced 15cm-high lettering in pink neon glass,
which spells out, “Give time. Give confidence. Give good vibes. Give joy. Give inspiration. Give love”. We mounted the letters onto bespoke metal framework finished
in black paint, measuring 2.5 metres tall and 3 metres across. We then transported and set up the neon at Maryland Studio in East London,
where it became the glowing backdrop to ‘The Gift of Giving’ shoot starring model and artist Jay Jay Bol and musician Roxanne Conway.