Placement however is nothing if your signs are not readable. This rule is number one on the list and no matter how aesthetically pleasing or well made they are, your principal message loses meaning if it’s illegible. Don’t go too overboard though, as keeping things simple tends to be great advice in terms of design. The ‘less is more’ rule is more important than ever here as having excessive levels of clutter or complexity is a one-way trip to failure. Having too much can make you appear more desperate to your would be customers.
At KEMP London we have had the privilege of creating signs for a host of industries, including the hospitality and retail sectors. With our help, there is much that you can achieve with your own neon sign; all it takes is a little imagination.
If you come up with some ideas for neon signs and would like to discuss specifics with us, feel free to get in touch.