The colour you select for the design is more important than just aesthetics; it will also have a big impact on readability. Red is generally considered to be the best colour for reading. Colours like yellow and purple are less readable. You should pick the colours carefully, using less readable ones for borders and artwork and sticking with stronger shades for lettering. A black background can also help to make colours stand out.
When designing neon shop signs it is important to look at where they will be installed to ensure the sizing and designs are perfect. Information about placement, especially the height, is important. Any obstacles and details of the materials the facade is built from are necessary too.
If you are looking for beautiful bespoke signs that will catch the right kind of attention we can create the perfect products for you. KEMP London has a wealth of experience and a long history of excellence when it comes to neon and other forms of signage. Please get in touch if you would like to discuss your design ideas with us.