ADVNCR: Stormzy and Watch Dog : Legion

A bespoke piece of Kemp London neon could be seen on BBC’s 10 O’Clock News last month. The 1.5-metre-high ruby red Watch Dog logo provided the backdrop to an interview with grime star Stormzy, whose new music video for Rainfall is set entirely within the Watch Dog: Legion game world.

We produced the logo to spec for gaming agency ADVNCR. It comprises ruby red neon mounted on a cut-to-shape profile of distressed digital print, and is displayed via steel hanging cables.

You can catch up on Stormzy &  Watch Dog: Legion interview on BBC’s website.
The newly released game is the third instalment in Ubisoft’s Watch Dog series. Players navigate a minutely-detailed digital London in a dystopian near-future.