JIMMY CHOO
27.09.2018
We’re very much at home on photo shoots. From sultry designers clothing brands to innovative arty magazines, we’ve provided props, signage and neon for myriad eye-popping campaigns.
Jimmy Choo’s lavishly astral photo shoot was made possible thanks to Kemp London’s custom-made neon lettering. In order to promote their Cruise collection, models were photographed against the backdrop of the bright signage, showcasing the season’s latest shoes and accessories.
Neon lettering spelling out ‘I WANT CHOO’ provided a backdrop for the product.
It provided all sorts of photography possibilities, from the clean reflection of the words on the mirrored floor to the dramatic blur effect illustrated in the photos above. The effect was modern, eye-catching and colour-drenched, with strokes of the galactic and futuristic.
The same lettering was used at the Jimmy Choo Fever Launch for Polar Black in London’s Mayfair. Nothing says ‘party’ like outrageously pink neon.
Browse our Prop Hire section for examples of the one-off pieces we have provided for other photo shoots.