Sweaty Betty, DHM Studio

Kemp London’s bespoke neon rarely looks so at home as it does blaring brightly on a photoshoot.
One of the most recent instances came about thanks to DHM Studio, who commissioned a freestanding, custom-made piece of neon for a photoshoot for high-end British fitness brand Sweaty Betty.

The finished piece consists of the words, “Give time. Give confidence. Give good vibes. Give joy. Give inspiration. Give love”, spelled out in pink neon glass. It is mounted onto a 2.5-metre-high metal framework with a black painted finish, which we delivered and set up at Maryland Studio in East London.

There it provided the backdrop to Sweaty Betty’s ‘The Gift of Giving’ photoshoot, featuring model and artist Jay Jay Bol and musician Roxanne Conway.
A few weeks later, we transported the piece to the Sweaty Betty store in Kings Cross, where we set it up on display.