How well does your sign satisfy its goals?

All signs are designed to do two things; communicate and inform. Great design is not necessarily required to achieve both of these things but it can go a long way to making the right impression and capturing attention. This is particularly important in busy settings where competition is very high such as high streets.

As a long serving, very well established signmaker we understand what it takes to design signs that are great to look at, effective at communicating, and informative. We would like to share some important tips to help clients achieve that.

The first thing to consider is the importance of contrast and spacing. If you don’t ensure there is contrasting between the colours you use for the sign and the background it may fail to stand out. A good example is yellow font on a white background – how difficult is it to read? Consider how tricky that would be out in public when people are walking or driving past. It is unlikely they’ll get anything from it at all. A better option is to choose a light element and a dark element so that each aspect stands out.